Diskountz
A deal-discovery website, sold through Empire Flippers in November 2016.
The retrospective →The commercial portfolio
Work
Products built to be sold. Some of them have been.
A launched product is not automatically a profitable one, so every page here says plainly where things stand, and marks what still needs confirming.
Live
DMpop
They comment. You're busy. The DM pops.
Instagram comment-to-DM automation. When someone comments your keyword on a post or reel, DMpop sends them the direct message, using Meta's official API.
Case study →Live
GTM for One
Buyers found. Emails written. You hit send.
Outbound for people who build. Give it your domain and it works out who your buyers are, finds the companies and decision-makers, and drafts one email per company for you to approve.
Case study →Early access
Splitroom
Where creatives compete before your budget does.
Upload a few ad creatives, describe your audience, and a panel of simulated consumers picks a winner and explains why. A way to compare creative options before spending money to find out.
Case study →In the works
Prospect This
Strolling, not scrolling.
Phone-first prospecting. Discover a company anywhere, find the relevant contact, and prepare an outreach message.
Case study →Launching soon
Sorry Scroll
Sorry scroll, I've got goals.
An app blocker that makes your scrolling pay. Before a distracting app opens, you take one short step toward a personal goal.
Case study →Live
Vettd
Ship vettd, not broken.
Production checks for apps that AI helped build. Scan a live site for the things your AI builder skipped, and review every pull request before it ships.
Case study →Not software
House of Sultan
Premium fragrances built for India.
Step inside →Previous ventures
Proof of a longer journey
Content Boom
An AI-assisted content and SEO software product for WordPress and related publishing workflows. Lifetime deals were sold through private communities and AppSumo, including an AppSumo Select deal.
The retrospective →The long version
01
Previous ventureDiskountz
A deal-discovery website, and an early lesson in building something other people want to own.
Open →2016
Previous venture2024
Previous ventureContent Boom on AppSumo
AI-assisted content and SEO software for WordPress. Lifetime deals sold through private communities, then live on AppSumo in July 2024, including an AppSumo Select deal.
Open →04
Physical brandHouse of Sultan
A fragrance brand formulated for Indian climatic conditions. A very different kind of shipping.
Open →05
Product06
Experiment07
UnwrittenNext
Still figuring things out.
Other products and side projects
And also
Concepts, directories and community projects. A concept is labelled a concept. Nothing here claims a launch or traction it has not earned.
Fetroos
A social network for sharing, connecting and staying in touch, built around social and professional conversations.
Supafluencer
A marketplace where creators find brand campaigns, set their own rates and talk to brands directly.
Bot Benchmark
A research-driven directory of AI and software products, with source-backed product profiles and commercial listing opportunities.
FragsIndia
An editorial review site for Indian perfumes and attars, tested in Indian conditions.
Scent of India Awards
A fragrance-focused community voting and recognition project for Indian perfumery.
Aggressive Company
A leaderboard where companies pay to climb, ranked by how badly they want to be seen.
Check AI Watermarks
A free tool that scans images, video and text for invisible AI markers, metadata and Content Credentials.
InfraPeek
Enter a company website and get a research report covering tech stack, team size, funding, contacts and competitive context.
ShipSpec
Turns an app idea into a product requirements document and a working pack for coding agents.